It's the question we get most often: How do you get a school superintendent or senior district administrator on the phone or to schedule time to meet with you? It's tough to do in this age of spam filters and voice mail. Knowing what to say when during the meeting is also critical to your success. Do you need better access to “C” level decision-makers?
Hot topic. Cool advice.
The K-12 Market: What You Need to Know
Insight from Industry Gurus: On Sale Now
Here’s our best-selling reference book for school sales & marketing: 250 pages of practical tips you’ll use again and again. It’s a must-have if you sell to schools.
Free Advice About School Boards
Sales stalled? Wonder why?
How are school boards affecting your sales given drastic budget shortfalls and increased accountability? Take a look behind the scenes with an education-market veteran.
The ultimate strategy for marketing to schools is to use your customers as a channel. This strategy has been used successfully for many companies that sell to schools. Now, here's is a flavor that you may not have heard of before. It's a spin on using student reps that has the potential to create excitement and elevate your brand to the top of the heap.
Public relations (PR) often takes the back seat to other types of lead generation education marketing for most companies that sell to K-12 decision-makers. Managers wonder if results from PR can be measured and if PR programs can really connect to sales in the school market. To find out, we interviewed a PR expert who is making the connection with purchase orders for ed-tech products.
Florida has been an educational technology leader and is a priority state for many companies that sell to schools. But now Florida is in the midst of a budget crisis. How will your sales be impacted? What adjustments should you make to your education marketing plans? Jim Warford, Executive Director of the Florida Association of School Administrators, has answers.Copyright 2010 Selling To Schools www.sellingtoschools.com
About Selling To Schools
If you sell technology products to schools, SellingToSchools.com is the "one stop" for what you need to succeed: sales opportunities, sage advice, expert insight, timely tips and much more.
