Connecting with school administrators who make buying decisions is one of the most challenging things about marketing and selling to K-12 schools. How do you get these busy executives to take an interest in your products and take the time to engage? Here's sage advice from a leading K-12 sales coach and superintendent.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.

Teachers Have the Purchasing Power (More Than You May Realize)

Teacher purchasing powerThe role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that happens in their schools. Discover the untaped purchasing power of teachers!

Social Media and Educators: To Like or Not to Like?

social media and educatorsSocial media, with its emphasis on connectivity and the free exchange of information, is an environment ready-made for educators. 78% of teachers report that they use social media for everything from lesson plans to support from their peers. Learn how to put social media to work for your business.

How to Create Emails That Entice Educators to Engage

Email marketing to educatorsIt’s every education marketer’s goal to craft marketing campaigns that generate high response. A big part of doing that is selecting the right channels to reach your audience. For many educators, email is one of their most trusted sources for gathering information about education products and services. Find out how to make email work for your business.

 

Educator Audience Personas: A Critical Step to Education Marketing Success

Educator audience personasAudience personas are a building block of effective marketing. Creating these profiles of your ideal customer help you get inside their minds and create content that resonates, generates response and creates higher return on your marketing investments. Get to know your target audience

Content Marketing: Why It Matters for Your K-12 Sales

K-12 Special Education

Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit. It may be time to take another look at the many ways Content Marketing can attract an educator audience and drive K-12 sales. New insight may convince you to try or to recharge your approach to this very important component for success.
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