It's a good question to ask. The ed tech industry has operated believing that the answer is,"Yes! Build it and they will come!" Like the memorable line in the famous movie Field of Dreams, we believe that educators will find out about our company, our people, and our products and place orders! What's the story? Is there a real field of success?
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Federal Education Funding for FY18
There has been much uncertainty surrounding the federal education budget for the 2017-18 school year. Here’s what you need to know right now.

Is Email an Effective Sales Tool in Education?

email marketing to educatorsYou may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days, sales and marketing go hand-in-hand, and email can benefit both departments. And despite claims that email is dead, it continues to be one of the top channels to engage with educators. Get the facts!

Content Marketing: Why It Matters for Your K-12 Sales

K-12 Special Education

Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit. It may be time to take another look at the many ways Content Marketing can attract an educator audience and drive K-12 sales. New insight may convince you to try or to recharge your approach to this very important component for success.
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What You Need To Know About Selling Services to School Administrators

Sell District AdministratorsThe education industry is in the midst of a major paradigm shift -- a disruption in our business model. Free products are challenging traditional sales and marketing rules. Pressure is mounting to find new sources of revenue, and many say selling services is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is going on and what examples can we look to to begin to refocus and reshape our businesses to ensure future success?
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Seven Strategies for Reaching School Decision Makers

seven strategiesWhat is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to K-12 schools. Here's sage advice from a leading K-12 sales coach.
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