Selling to school districts may seem like the pinata game. You swing wildly hoping to make a hit and get access to the candy inside. But for newcomers and veterans alike, trying to engage with district decision makers oft feels like we are blindfolded. How can you open your eyes and find the way to win the game? Is it possible to reliably and consistently get the reward you deserve for your wonderful product and your good efforts?
Get This 'Must-Have' Reference!
Our best seller is the “bible” of K-12 marketing information, a 250-page book packed with valuable tips and resources you will use over and over again.
The Perfect Channel Partner
You have a great product. Someone is out there who is the ideal partner to drive sales. As with many things in life, timing for a deal is everything. Is it your time?

Educators Rate ISTE Exhibits: What's Your Score?

Mystery Shopper Education Conference ExhibitsWhat did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at a recent ISTE conference. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows.
Here's solid advice for better trade show exhibits

How to Get a Bigger Slice of the K-12 Sales Pie

K-12 Market SegmentsReally focusing your sales and marketing plan may seem counterintuitive. But doing the hard work to choose the right slice of the K-12 market pie is not only a good idea, it is an essential success factor unless you have unlimited resources. Segment analysis and target marketing is all about people and making the right connections. Here are some valuable tips and practical advice you can take to the bank.
Get your slice of the pie now

If I (Only) Had 100 Education Marketing Dollars

School Marketing BudgetAre you hoping to drive school sales but have a very small marketing budget? Many education marketing managers, especially those entering the K-12 school market, wonder how to get the best bang for the buck. What if you only had a $100 to spend? Does this sound crazy? For some, yes. But for many folks out there, this is about the amount they are willing to gamble to generate awareness and leads for school sales. And, for all of us, evaluating the marketing spend is always a best practice. Here's sage advice on where to place your bet.
Timely advice to stretch your marketing dollars

Positioning Your Company for Ed-Tech Platform Leadership

Platform MarketingHave you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader?
Good questions. Sound answers.