What promises do you make about the ways your product will benefit educators? Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or could it be one of your best education marketing opportunities?
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Here's How to Engage Educators
What's the magic formula for engaging with educators? Is it just email and social media, or can you mix up an old recipe to perfectly fit your audience?
What is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to K-12 schools. Here's sage advice from a leading K-12 sales coach. 
Looking to connect with homeschoolers who may be interested in your products? In part three of our homeschool series, we explore opportunities for you at curriculum fairs and conventions where crowds of homeschool parents visit exhibits and evaluate curricular materials.
Conference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go. 
Are you hoping to drive school sales but have a very small marketing budget? Many education marketing managers, especially those entering the K-12 school market, wonder how to get the best bang for the buck. What if you only had a $100 to spend? Does this sound crazy? For some, yes. But for many folks out there, this is about the amount they are willing to gamble to generate awareness and leads for school sales. And, for all of us, evaluating the marketing spend is always a best practice. Here's sage advice on where to place your bet.Copyright 2012 Selling To Schools www.sellingtoschools.com
