The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many say selling services is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is going on and what examples can we look to to begin to refocus and reshape our businesses to ensure future success?
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Will Your Product Be Adopted?
How do you ensure that your product trials lead to bigger sales with widespread use that drives customer loyalty, referrals and market share?
What's the best way to sell to schools? It's the focus of this web site and it is the topic of most interest for everyone who wants to succeed in the education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have we learned about this sales approach? What do you need to know to be successful working with third party channels?
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and over, they may be confused and unsure why to choose one product over another. Here's the good news. By developing and delivering a unique experience to education decision-makers, you can rise above the noise of your competitors.
Win-loss analysis typically focuses on why you get a purchase order or you don't, and it happens at the end of the sales process. But now, with a range of analytic tools and the power of CRM, we have the opportunity to take a much closer look across the entire range of conversions from inception to close.
How best to drive sales given today’s tight economy and pressure to deliver revenue? It’s a timely topic and sometimes an argument whether to invest in sales or education marketing programs. Your decision should be based on evidence and the big differences in sales results you can expect over the long haul. If you insist on results, then you need to study this piece carefully.
Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations? Copyright 2013 Selling To Schools www.sellingtoschools.com
