Blogs: You may think they are a great “free” method to spread information to school administrators or get input from your teacher audience. Perhaps. But before you jump into blogging as though it were just another marketing vehicle to sell to schools, back away from the monitor and carefully consider these pros and cons.

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Education Budget Crunch
NEW Product: School Budget Alert

How will the budget crunch impact your school sales for the next 18 months? The STS State Budget Alert: 2010 Winter Edition is a "must-have" for everyone who sells to schools.

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Dealing with School Boards
What You Need to Know Now

Are budget shortfalls casting a dark cloud on your school sales forecast? Is increased accountability to the school board distracting K-12 administrators from your message?

Timely Questions Answered

How to Really Sell at Educator Conferences

Selling To Schools at Trade ShowsWhile there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is much more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
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New Ways for K-12 School Administrators to Hear Your Message

Education Marketing MessageIs your education marketing message getting drowned out? Be sure to listen to a ten-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
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School Budget Outlook and Buying Behavior: 2010 and Beyond

state budget reportWe are facing the worst state budgets since the great depression. What will schools buy and what education marketing programs will motivate administrators to spend money in a resource-constrained world? Join Glen McCandless of SellingToSchools.com for a ten-minute interview with guest Dr. Richard Sims, Chief Economist, National Education Association.
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Education Marketing Alert: News About Educators and Social Media

Education Marketing with Social MediaMake no mistake, educators are using social media -- but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute  interview with founder and CEO of edWeb.net.
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