The K-12 school market is changing at a pace that we've never seen before and that means sales opportunities for those of you who spot trends and respond to the needs of school administrators. What's going on with the changing brains of the student population and what gaps could you fill that would drive new business for you this year?
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Promotions? Programs? Huh?
Looking to generate quality leads and make your sales goals? Marketing programs have never been more important than they are now.

K-12 Channel Marketing: A Lost Art and Opportunity

K-12 SalesContent marketing is all the rage. Meanwhile, back at the ranch, tried and proven channel marketing programs are out to pasture. K-12 sales and marketing managers don't understand the concept, have not fully embraced it, or are afraid to make the move. Here's a really easy move to make. Take ten minutes to read this article and discover the amazing power of channel marketing programs to boost your sales.

Drive more sales from your current channels

How to Get a Bigger Slice of the K-12 Sales Pie

K-12 Market SegmentsReally focusing your sales and marketing plan may seem counterintuitive. But doing the hard work to choose the right slice of the K-12 market pie is not only a good idea, it is an essential success factor unless you have unlimited resources. Segment analysis and target marketing is all about people and making the right connections. Here are some valuable tips and practical advice you can take to the bank.
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K-12 Sales: From Pilot to Adoption

It's a huge education marketing and K-12 sales challenge. A school district agrees to experiment with your product, maybe with a small opening order. A few classrooms will be a test lab. How do you ensure that this product pilot leads to a big sale with widespread use that drives customer loyalty, referrals and market share?
Sales insight you can use

How to Staff Your Education Conference Exhibits for Success

educator conferencesConference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go.
Read and listen to expert exhibit-marketing tips