It's a good question to ask. The ed tech industry has operated believing that the answer is,"Yes! Build it and they will come!" Like the memorable line in the famous movie Field of Dreams, we believe that educators will find out about our company, our people, and our products and place orders! What's the story? Is there a real field of success?
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Federal Education Funding for FY18
There has been much uncertainty surrounding the federal education budget for the 2017-18 school year. Here’s what you need to know right now.

Educator Audience Personas: A Critical Step to Education Marketing Success

Educator audience personasAudience personas are a building block of effective marketing. Creating these profiles of your ideal customer help you get inside their minds and create content that resonates, generates response and creates higher return on your marketing investments. Get to know your target audience

Target a Growing Market for Growing Learners: Opportunities in Early Childhood Education

early childhood marketResearch confirms the importance of early learning in shaping students’ success in elementary school and beyond. A stronger focus on early childhood education at the federal, state and district level opens up new opportunities for your business, so don’t get left behind! Take a look at the early childhood market

Jumpstart Your EdTech Business at EdChannels!

EdChannel ConferenceJoin leaders from many of the fastest growing companies and startups at EDchannels to learn Edtech trends and strategies and connect with potential distribution channel partners. It's the place to be if you want to accelerate your edtech business success. Find out more!

5 Ways to Market Stronger to Teachers This School Year

While teachers may not sign the check for major district-wide purchases, they spend an average of $468 of their own money on supplies and resources for their classrooms. They also directly influence buying decisions. No matter what role teachers play in the education purchasing funnel — decision maker or influencer — it’s important to reach out to teachers with timely, targeted messaging that explains who you are, what you have to offer and how you can make lives easier in their schools. Maximize your relationships with teachers!

How to Effectively Engage with Educators Through Email

email marketing to educatorsEmail continues to be one of the most effective ways to engage with eduators but what exactly will get educators to respond to your messages? The results of a February 2017 survey by Agile Education Marketing provide valuable insight into what prompts educators to open and act on emails about education products and services. Get the scoop!