Connecting with school administrators who make buying decisions is one of the most challenging things about marketing and selling to K-12 schools. How do you get these busy executives to take an interest in your products and take the time to engage? Here's sage advice from a leading K-12 sales coach and superintendent.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.

Teachers are people too.

teachers are people tooConnecting with teachers as people is critical to building trust and opening dialogue. When it comes to social media, or any other marketing channel, make sure your guiding principles are honesty and integrity. When you want them to learn how to buy your product, don't pretend that's not what you want. Treat teachers like you want to be treated

More Than a Handshake: How to Really Connect with Educators at Conferences

conference marketingIt's conference season again in the K-12 education market. Before you and your sales team hit the road, check out these best practices to ensure authentic interactions on the show floor and a healthy list of leads to take home. Hone your conference marketing skills!

3 Hot K-12 Trends and Implications for Ed Tech Sales and Marketing

Edtech trends for 2018What are the trends in K-12 education you need to be aware of as we head into the new year? Selling To Schools founder, Glen McCandless, takes a look at data from the 2017 K-12 Horizon Report and has identified three trends that are likely to have the biggest impact on your business. Check out Glen's predictions

To Influence the Biggest Decisions, Reach Out to the Ones Not Making Them

influencers of school purchasingIt's a natural assumption that the person we need to reach when marketing and selling to schools is the person who signs the PO. While that person obviously wields a lot of power, they are rarely (if ever) the only person involved in the purchasing decision. Connecting with influencers is critical to success in education sales. Are you ignoring people who could make or break a sale for you?

Seasons of Success: Mastering the Education Marketing Cycle

education marketing cycleWhen it comes to selling to schools, timing really is everything. Sounds like a clich√©? Consider this: 60-70% of education purchases are made for the coming school year during the summer. So when should you be marketing to educators and what kind of information do they need throughout the year to guide them toward purchase? Get a handle on the ed marketing calendar!

The Ins and Outs of ESSA and What The Law Means for Edtech

educational technology in the classroomESSA, the still new federal law that replaces the No Child Left Behind Act, has many provisions that, if taken advantage of, could fundamentally change the old, teach-to-the-middle approach to teaching and learning still so prevalent today. ESSA is a disruptive policy innovation that provides states and districts more funding and flexibility to use breakthrough education technology. Get schooled about ESSA and edtech!

Converting Prospects to Loyal Customers: Making the Most of Marketing Automation

marketing automationAs common as it is, marketing automation is often poorly understood, and this means that its power is often under utilized. Automation helps marketers greatly streamline their efforts and realize greater efficiency in converting interested prospects to qualified leads to loyal customers. Maximize your ROI in marketing automation!