Connecting with school administrators who make buying decisions is one of the most challenging things about marketing and selling to K-12 schools. How do you get these busy executives to take an interest in your products and take the time to engage? Here's sage advice from a leading K-12 sales coach and superintendent.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.

Federal Education Policy and Funding: The Latest and Greatest

Fiscal year 2018 education budgetThe fiscal year 2018 federal budget is finally set. How did education fare? Pretty well, and certainly better than many had expected. Washington insider Doug Mesecar dives into the budget and shares where states will be getting their funds this year as well as takes a look at what's coming to light in the state ESSA plan approval process. Take a closer look at funding and policy

Schools Are About to Close, Now What?

K-12 school close dates 2018Summer is almost here! While students and teachers may be leaving the classroom for a few months, school sales and marketing will still be going strong through the dog days of summer. Take a look at when most U.S. schools are closing and get tips on how to maximize your interactions with educators once that final bell rings.

Principal Purchasing: The Ins and Outs

principal purchasingHow do schools make purchases? What's the process and who's involved? Principal Jennifer Little shares the ins and outs of how principals make decisions, when they buy, and more! Listen to what the principal has to say

Use Data to Drive Your Education Marketing Decisions

data driven marketing tipsGone are the days of one-size-fits-all-marketing. Gathering, analyzing and using data about your prospective customers is critical to making sure your marketing communications show up in the right place, at the right time, in front of the right educators. Eliminate the guesswork around marketing and sales outreach.

Building Relationships of Trust: From the Office to the Classroom

building trust with educatorsNo matter who we are or what we do, trust plays an important role in our relationships with others. When it comes to selling to schools, trust matters even more. Educator Meredith Biesinger shares her thoughts about how education businesses can build rapport and trust with the administrators and teachers they're selling to. Learn more about the role trust plays in the education sales cycle

The Ins and Outs of ESSA and What The Law Means for Edtech

educational technology in the classroomESSA, the still new federal law that replaces the No Child Left Behind Act, has many provisions that, if taken advantage of, could fundamentally change the old, teach-to-the-middle approach to teaching and learning still so prevalent today. ESSA is a disruptive policy innovation that provides states and districts more funding and flexibility to use breakthrough education technology. Get schooled about ESSA and edtech!