Connecting with school administrators who make buying decisions is one of the most challenging things about marketing and selling to K-12 schools. How do you get these busy executives to take an interest in your products and take the time to engage? Here's sage advice from a leading K-12 sales coach and superintendent.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.

Landmines Every New K-12 Sales Rep Must Avoid

The K-12 education market isn't an easy one to jump in and start selling to. The decision-making process can seem convoluted, who makes decisions is different from district to district, and understanding the complex needs of schools can be a challenge to get your head wrapped around. If you're new to selling to schools, get a few pointers from an experienced K-12 sales manager.

The Ins and Outs of ESSA and What The Law Means for Edtech

educational technology in the classroomESSA, the still new federal law that replaces the No Child Left Behind Act, has many provisions that, if taken advantage of, could fundamentally change the old, teach-to-the-middle approach to teaching and learning still so prevalent today. ESSA is a disruptive policy innovation that provides states and districts more funding and flexibility to use breakthrough education technology. Get schooled about ESSA and edtech!

Converting Prospects to Loyal Customers: Making the Most of Marketing Automation

marketing automationAs common as it is, marketing automation is often poorly understood, and this means that its power is often under utilized. Automation helps marketers greatly streamline their efforts and realize greater efficiency in converting interested prospects to qualified leads to loyal customers. Maximize your ROI in marketing automation!

Teachers Have the Purchasing Power (More Than You May Realize)

Teacher purchasing powerThe role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that happens in their schools. Discover the untaped purchasing power of teachers!

How to Create Emails That Entice Educators to Engage

Email marketing to educatorsIt’s every education marketer’s goal to craft marketing campaigns that generate high response. A big part of doing that is selecting the right channels to reach your audience. For many educators, email is one of their most trusted sources for gathering information about education products and services. Find out how to make email work for your business.