Blogs: You may think they are a great “free” method to spread information to school administrators or get input from your teacher audience. Perhaps. But before you jump into blogging as though it were just another marketing vehicle to sell to schools, back away from the monitor and carefully consider these pros and cons.

Learn the Surprising Truth

Education Budget Crunch

NEW: School Budget Alert

How will the budget crunch impact your school sales for the next 18 months? The STS State Budget Alert: 2010 Winter Edition is a "must-have" for everyone who sells products or services to schools.

Get Yours Now

Dealing with School Boards

What You Need to Know Now

Are budget shortfalls casting a dark cloud on your school sales forecast? Is increased accountability to the school board distracting K-12 administrators from your message?

Timely Questions Answered

Educator Conference Alert: TCEA Conference

Selling To Schools TCEAFebruary 8-12 in Austin, TX, join thousands of K-12 teachers and administrators looking for the latest technology products and services. The exhibit floor will feature new gizmos and learning tools from over 800 companies.
Get details and register

Industry Event Alert: 2010 Ed Tech Government Forum

siiaMarch 3-4, The Ed Tech Government Forum will be held in Washington, DC. This event offers an excellent opportunity to meet with national education leaders and translate federal funding and regulations into actionable market intelligence! Join your fellow senior executives from the leading publishers and developers of educational software, online curriculum, and educational technologies. Get details and register


How to Make Strategic Partnerships Work: Seven Education-Market Success Factors

partnersAt a recent education-industry conference, 70% of the attendees, mostly senior level executives, said they were there to find strategic partners. What’s going on? Why are so many companies that sell products and services to K-12 schools seeking partnerships now? This trend should make one thing obvious to every professional in the school market: we all need to continually develop our partnering skills.
Gain insight and tools

You Can Profit from Rapid Change in the K-12 Education Market

You can profit from rapid change in education marketWhat K-12 market trends are driving customer demand? The next couple of years may be among the most dynamic we've ever seen. You can take advantage of rapid change: Join the conversation with Adam Newman of Berkery Noyes and STS Radio talk show host and STS founder, Glen McCandless.
Listen to this STS Radio show