Connecting with school administrators who make buying decisions is one of the most challenging things about marketing and selling to K-12 schools. How do you get these busy executives to take an interest in your products and take the time to engage? Here's sage advice from a leading K-12 sales coach and superintendent.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.
Little Learners, Big Opportunities
A stronger focus on early childhood education at the federal, state and district level is opening up new opportunities. Uncover the potential for your business.

Student Engagement, Engaging Teaching, and Trying to Hug a Cloud

student engagementHow to engage students in learning is one of the key questions educators struggle with day in and day out. Curriculum Director Craig Perrier shares how the research regarding student engagement can inform and guide your product development so that your organization can better support educators as they create learning environments that successfully engage students in the learning process. Dive into the research

4 Steps to Stronger Lead Nurture Campaigns

education lead nurturingThe education sales and purchasing cycle spans many months. And along that journey, information about your products and services passes through the hands of a number of different educators, from influencers to final decision-makers. You can move this process along, turning leads into prospects and prospects into customers more efficiently, with lead nurturing. Learn more about education lead nurturing.

A Direct Line to Decision Makers: 5 Things to Make Your Telesales More Effective

5 education telemarketing tipsMarketing to schools, especially for products with a long sales cycle, is a real challenge. Telesales is a great way to warm up leads and start building relationships with educators. Here’s valuable advice from a veteran of K-12 telesales. Check out her tips for improving sales productivity

Federal Education Policy and Funding: The Latest and Greatest

Fiscal year 2018 education budgetThe fiscal year 2018 federal budget is finally set. How did education fare? Pretty well, and certainly better than many had expected. Washington insider Doug Mesecar dives into the budget and shares where states will be getting their funds this year as well as takes a look at what's coming to light in the state ESSA plan approval process. Take a closer look at funding and policy

Schools Are About to Close, Now What?

K-12 school close dates 2018Summer is almost here! While students and teachers may be leaving the classroom for a few months, school sales and marketing will still be going strong through the dog days of summer. Take a look at when most U.S. schools are closing and get tips on how to maximize your interactions with educators once that final bell rings.