Do your product demos put your prospects to sleep? Your presentation can make or break the sale, so why not be sure you do it at just the right time and with an engagement strategy that drives new business? Make no mistake: how you engage prospects is a leadership issue! Here's part three of our six-part leadership series.
Ed-Tech Funding Insight: It's Here!
E-rate is the largest source of technology funding for schools. Find out now if your products qualify for some of the $5 Billion in telecommunications taxes.
Is An Advisory Council for You?
Pulling together a group of advisors, people who can help you enter the K-12 market or expand your sales opportunity, may be your ticket to success.
What is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to K-12 schools. Here's sage advice from a leading K-12 sales coach. 
You've worked hard to create great products and your website. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media.
Do you have a sales plan for your K-12 business? Most managers say, "Yes" when asked this important question. But often those plans fall short of what is needed to drive sales and focus activity and investments. According to two K-12 industry experts, a solid education market sales plan has six components, not to be overlooked.
Are you hoping to drive school sales but have a very small marketing budget? Many education marketing managers, especially those entering the K-12 school market, wonder how to get the best bang for the buck. What if you only had a $100 to spend? Does this sound crazy? For some, yes. But for many folks out there, this is about the amount they are willing to gamble to generate awareness and leads for school sales. And, for all of us, evaluating the marketing spend is always a best practice. Here's sage advice on where to place your bet.Copyright 2012 Selling To Schools www.sellingtoschools.com
