About SellingtoSchools.com

Welcome to Selling To Schools!

Anyone who sells any type of sophisticated product or service to schools (especially technology) knows it can be a challenging, slow, and sometimes frustrating process. Success in the education marketplace requires patience, but above all, it requires a reliable, easy-to-access source of critical market information and advice. It's important that you know how to avoid the "landmines" that are everywhere you step.  
 
I remember (more than 20 years ago) when I began my journey as a sales rep in the school market selling educational software. I was asking myself and my friends, "What have I gotten myself into?!"  Like most newcomers to the school market, I struggled because I didn't get much formal training. I knew my product inside and out, but I hadn't a clue about the buying process in the K-12 market and selling to schools. It was "fly by the seat of my pants" most of the time.
 
But it doesn't have to be that way for you.

This is the One Site Dedicated to Your Success Selling to K-12 Schools.
In 1998, I created SellingToSchools.com, the "one stop" for what sales and marketing professionals need to know to succeed in the school market: expert insight, timely tips, insider information, and much more. What began as a simple quarterly e-newsletter I authored and sent in the mail to a few hundred education-company executives is now powered by the Internet and has become an award-winning "school marketing bible" – a collection of advice, insight, resources, and products: amassed over the past decade; contributed by the most experienced sales and marketing experts in the K-12 school market. And now STS includes a radio station, social networking sites and other extensions to make it even easier for you to tap into timely tips whenever – and however – you can.  I promise to relentlessly pursue my vision of putting what you need to know at your fingertips and helping you avoid becoming the next "road-kill."

Join Thousands of Your K-12 Industry Colleagues Who Rely on STS for Critical Market Intelligence
Today, thousands of busy school sales and marketing professionals and company executives visit STS every day to get timely school market research and practical insight on how to sell to educators. Many companies use STS as their company's professional development and sales training platform and their guide for education marketing. Why do so many education-industry professionals frequent STS?  Because they can't afford to waste time searching for market information or seeking advice about successful strategies to profit in the school market, or worse yet, the hit or miss approach.  We make it quick and easy: we sell the best reports, studies, books and school market data from the industry's most reliable sources;  plus we offer free expert school sales strategies, free education marketing tips and an incredible amount of priceless sage advice.

Staying on Top of Your Game: It's FREE and EASY with STS!
What about you? Why not stay connected to the community? Selling To Schools is the best way to stay ahead of the market and on top of your game. Opt in to receive free market bulletins and alerts from us and encourage your coworkers to do the same.

Acknowledgements: I would like to thank the many professionals like you who visit this site every day and take time to make suggestions to make STS better. I am especially grateful to many of my friends and education-industry colleagues who, for over a decade, have contributed their time and expertise to Selling To Schools.com – for free. All of you have encouraged me and countless others of the importance of our work in helping to make our schools a better place to teach and learn. Our Expertise: Your Success.
 
Good luck and good selling!

Glen McCandless, Creator and Leader SellingToSchools.com
President and Founder of Focus Marketing Inc.

P.S.  Your suggestions for improving Selling To Schools are welcomed and appreciated.

Contact us: info@sellingtoschools.com.

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