Emerging Education Channels for the Print to Digital Shift

With the dramatic shift in the K-12 market from print to digital content, are traditional school sales channels under fire? What does the go-to-market framework look like as textbooks are replaced by eBooks?

Is there a role for traditional sales channels and sales reps who call on educator buyers? These are some of the questions from an audience of ed-tech managers during a moderated panel discussion at the 2010 Ed Tech Business Forum in New York City.

Hear some of their answers and reactions to the panelists' remarks in this eight-minute interview with industry leaders. Click > on the STS Radio control panel below.

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