Five Trends to Consider for Your School Marketing Plan

An internationally renowned group of 40 education and business leaders has read our fortune cookie and sees change ahead. They identified the key drivers for educational technology market for 2011-2016. Their conclusions, detailed in the 2010 Horizon K-12 Report, provide timely and relevant insight about trends that may bring dramatic changes in our K-12 schools. There is potential that shifts in buyer demand will impact your sales and competitive position as these emerging technologies continue to impact teaching and learning. 

Anyone marketing to schools or considering future opportunities for educational technology should download and study the entire report, discuss its implications for product development and marketing, and also listen to the perspectives of the report's lead writer, Rachel Smith, NMC Vice President, in a 12-minute interview for STS.

Listen to the STS Radio Show