Learn About the K-12 School Market

We provide descriptions and links to the major online sources of market statistics about schools, funding, and surveys on the latest buying habits of students, teachers, and administrators in the K-12 market.

ASK ERIC - a federally-funded national information system that provides, through its 16 subject-specific clearinghouses, associated adjunct clearinghouses, and support components, a variety of services and products on a broad range of education-related issues. AskERIC is a personalized Internet-based service providing education information to teachers, librarians, counselors, administrators, parents, and others throughout the United States and the world.

B2E Alert - This is a weekly free industry e-mail newsletter that builds on the long tradition of The Heller Reports, one of the most established and reliable sources of educational technology industry news. It covers developments key business issues and news in the education materials and services marketplace. 

Market Data Retrieval - a division of Dun and Bradstreet, provides educator mailing lists and email opt in lists, plus market intelligence to aid the educational marketer. Services include database marketing services, market alerts, and online resources that support direct marketing initiatives.

National Center for Education Statistics (NCES) - collects statistics on the condition of education in the United States, analyzes and reports the meaning and significance of these statistics, and assists states and local education agencies in improving their statistical systems. The NCES is a useful source of information on demographics and funding for education and is maintained the U.S. Department of Education, National Center for Education Statistics.

T.H.E. REPORT - is published by T.H.E. Journal, gives details about the technology purchasing plans for K-12 and Higher Education, including computers, software, networks and technology-related goods. The study has three sections: purchase decisions, technology use, and purchasing plans.