Should Pre-K Be Part of Your Education Marketing Plans?

Companies that sell to schools are looking for revenue and growth opportunities. Pre-K initiatives continue to move forward and funding continues to flow, even in view of severe budget shortfalls in most states. If your company doesn't currently pursue this market, is Pre-K right for you? If your company already offers products and services for the early learning segment, what trends might impact your plans?

What surprises might you see in the early learning segment as we look ahead for 2010 and 2011? Where could suppliers expect funding to be most available for Pre-K products and services? How does the Head Start program factor in?

These are some of the questions we unpack during a 10-minute interview with Mike Wilson. Mike is an expert in the early childhood education market and president of school market research company, Wilson Marketing Group, publisher of an annual analysis of the Pre-K market.

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