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Click any of the three categories below. You’ll discover a huge archive of expert advice: profit-building insight, timely tips and proven techniques from the front lines of the education markets. Experienced industry practitioners reveal their school sales and education marketing secrets and share their knowledge and insights. Use this advice to avoid "land mines" and reap rewards selling to schools.

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For senior executives and company leaders, this section has lots of big ideas that will open doors of opportunity



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Educator Audience Personas: A Critical Step to Education Marketing Success

Educator audience personasAudience personas are a building block of effective marketing. Creating these profiles of your ideal customer help you get inside their minds and create content that resonates, generates response and creates higher return on your marketing investments. Get to know your target audience

Target a Growing Market for Growing Learners: Opportunities in Early Childhood Education

early childhood marketResearch confirms the importance of early learning in shaping students’ success in elementary school and beyond. A stronger focus on early childhood education at the federal, state and district level opens up new opportunities for your business, so don’t get left behind! Take a look at the early childhood market

Jumpstart Your EdTech Business at EdChannels!

EdChannel ConferenceJoin leaders from many of the fastest growing companies and startups at EDchannels to learn Edtech trends and strategies and connect with potential distribution channel partners. It's the place to be if you want to accelerate your edtech business success. Find out more!

5 Ways to Market Stronger to Teachers This School Year

While teachers may not sign the check for major district-wide purchases, they spend an average of $468 of their own money on supplies and resources for their classrooms. They also directly influence buying decisions. No matter what role teachers play in the education purchasing funnel — decision maker or influencer — it’s important to reach out to teachers with timely, targeted messaging that explains who you are, what you have to offer and how you can make lives easier in their schools. Maximize your relationships with teachers!

August 2017 Update: Federal Education Funding for FY17 & FY18

email marketing to educatorsThere has been much uncertainty surrounding the federal education budget for the 2017-18 school year. Here’s what education vendors and marketers need to know about the federal budget at this moment. Dig into the numbers!

How to Effectively Engage with Educators Through Email

email marketing to educatorsEmail continues to be one of the most effective ways to engage with eduators but what exactly will get educators to respond to your messages? The results of a February 2017 survey by Agile Education Marketing provide valuable insight into what prompts educators to open and act on emails about education products and services. Get the scoop!

EdTech Field of Dreams: If You Build It, Will They Come?

K-12 Special Education

The ed tech industry has operated believing "Build It and They Will Come!" It reminds us of the famous movie Field of Dreams and that most memorable line. We love our products and believe that educators will find out about them somehow and then send in their purchase orders! We underinvest in building our brands and driving interest. What's the story? Why have we struggled to charge onto the real field of success?
Become a Success Story

Content Marketing: Why It Matters for Your K-12 Sales

K-12 Special Education

Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit. It may be time to take another look at the many ways Content Marketing can attract an educator audience and drive K-12 sales. New insight may convince you to try or to recharge your approach to this very important component for success.
Get with the program!

Selling to School Districts: the Unhittable Pinata?

Selling to School DistrictsSelling to school districts may seem like the pinata game. You swing wildly hoping to get access to the candy inside. But for newcomers and veterans alike, trying to engage with district decision makers oft feels like we are blindfolded. How can you remove the blinders and see how to win the game? Is it possible to reliably and consistently get the reward you deserve for your wonderful product and your good efforts?
Get in the swing now!

What You Need To Know About Selling Services to School Administrators

Sell District AdministratorsThe education industry is in the midst of a major paradigm shift -- a disruption in our business model. Free products are challenging traditional sales and marketing rules. Pressure is mounting to find new sources of revenue, and many say selling services is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is going on and what examples can we look to to begin to refocus and reshape our businesses to ensure future success?
Shape your future now