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Alternate Financing: A Solution to the K-12 Budget Crunch?

Selling To Schools and School FundingWhat new funding ideas could school sales managers and the education marketing staff consider when faced with a severe K-12 budget shortfall? Here's a timely interview with Bob Heimbrock VP at PNC Finance, a technology product financing expert who has experience an understanding of how to sell the solution to school administrators.
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How to Really Sell at Educator Conferences

Selling To Schools at Trade ShowsWhile there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is much more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
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New Ways for K-12 School Administrators to Hear Your Message

Education Marketing MessageIs your education marketing message getting drowned out? Be sure to listen to a ten-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
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Education Marketing Alert: News About Educators and Social Media

Education Marketing with Social MediaMake no mistake, educators are using social media -- but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute  interview with founder and CEO of edWeb.net.
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Marketing to Educators with Blogs: Why or Why Not?

blog teaserYou’ve been reading a number of educator blogs and you’re thinking: "Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great “free” vehicle for spreading information and getting input from our educator audience!"
Discover the surprising truth about educators and blogs