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Click any of the three categories below. You’ll discover a huge archive of expert advice: profit-building insight, timely tips and proven techniques from the front lines of the education markets. Experienced industry practitioners reveal their school sales and education marketing secrets and share their knowledge and insights. Use this advice to avoid "land mines" and reap rewards selling to schools.

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For senior executives and company leaders, this section has lots of big ideas that will open doors of opportunity



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Landmines Every New K-12 Sales Rep Must Avoid

The K-12 education market isn't an easy one to jump in and start selling to. The decision-making process can seem convoluted, who makes decisions is different from district to district, and understanding the complex needs of schools can be a challenge to get your head wrapped around. If you're new to selling to schools, get a few pointers from an experienced K-12 sales manager.

The Ins and Outs of ESSA and What The Law Means for Edtech

educational technology in the classroomESSA, the still new federal law that replaces the No Child Left Behind Act, has many provisions that, if taken advantage of, could fundamentally change the old, teach-to-the-middle approach to teaching and learning still so prevalent today. ESSA is a disruptive policy innovation that provides states and districts more funding and flexibility to use breakthrough education technology. Get schooled about ESSA and edtech!

Converting Prospects to Loyal Customers: Making the Most of Marketing Automation

marketing automationAs common as it is, marketing automation is often poorly understood, and this means that its power is often under utilized. Automation helps marketers greatly streamline their efforts and realize greater efficiency in converting interested prospects to qualified leads to loyal customers. Maximize your ROI in marketing automation!

How to Get the Most Bang for Your Education Marketing Buck

How to spend your education marketing budgetWhether you're a startup or a large education company, you likely don't have the luxury of an unlimited marketing budget. So where should you use your precious marketing dollars to gain the most visibility and generate the most qualified leads? Keep reading for the answer to this burning question!

Teachers Have the Purchasing Power (More Than You May Realize)

Teacher purchasing powerThe role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that happens in their schools. Discover the untaped purchasing power of teachers!

Social Media and Educators: To Like or Not to Like?

social media and educatorsSocial media, with its emphasis on connectivity and the free exchange of information, is an environment ready-made for educators. 78% of teachers report that they use social media for everything from lesson plans to support from their peers. Learn how to put social media to work for your business.

How to Create Emails That Entice Educators to Engage

Email marketing to educatorsIt’s every education marketer’s goal to craft marketing campaigns that generate high response. A big part of doing that is selecting the right channels to reach your audience. For many educators, email is one of their most trusted sources for gathering information about education products and services. Find out how to make email work for your business.

 

Educator Audience Personas: A Critical Step to Education Marketing Success

Educator audience personasAudience personas are a building block of effective marketing. Creating these profiles of your ideal customer help you get inside their minds and create content that resonates, generates response and creates higher return on your marketing investments. Get to know your target audience

Target a Growing Market for Growing Learners: Opportunities in Early Childhood Education

early childhood marketResearch confirms the importance of early learning in shaping students’ success in elementary school and beyond. A stronger focus on early childhood education at the federal, state and district level opens up new opportunities for your business, so don’t get left behind! Take a look at the early childhood market

5 Ways to Market Stronger to Teachers This School Year

While teachers may not sign the check for major district-wide purchases, they spend an average of $468 of their own money on supplies and resources for their classrooms. They also directly influence buying decisions. No matter what role teachers play in the education purchasing funnel — decision maker or influencer — it’s important to reach out to teachers with timely, targeted messaging that explains who you are, what you have to offer and how you can make lives easier in their schools. Maximize your relationships with teachers!