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What new funding ideas could school sales managers and the education marketing staff consider when faced with a severe K-12 budget shortfall? Here's a timely interview with Bob Heimbrock VP at PNC Finance, a technology product financing expert who has experience an understanding of how to sell the solution to school administrators.
While there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is much more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
Is your education marketing message getting drowned out? Be sure to listen to a ten-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
Make no mistake, educators are using social media -- but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute interview with founder and CEO of edWeb.net.


