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Click any of the three categories below. You’ll discover a huge archive of expert advice: profit-building insight, timely tips and proven techniques from the front lines of the education markets. Experienced industry practitioners reveal their school sales and education marketing secrets and share their knowledge and insights. Use this advice to avoid "land mines" and reap rewards selling to schools.

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For marketing professionals, here’s a collection of proven marketing and promotional ideas

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Sales reps and managers, look here for sales strategies and selling advice you won’t get anywhere else

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For senior executives and company leaders, this section has lots of big ideas that will open doors of opportunity



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K-12 Sales Manifesto: Good-Bye Transactions. Hello Lifetime Value!

K-12 Customer Loyalty

Buyers and sellers alike are experiencing major changes in the K-12 school market. As we shift away from textbooks and software delivered on plastic to cloud-delivered learning services, managers at companies that serve the market and administrators who run our schools are feeling their way through the fog. One thing's for sure, how we value customers and how we budget to acquire them must change. It's do or die.
Get real value from lifetime value

Five Keys to RFP Success in the K-12 School Market

K-12 Special Education

RFPs (Request for Proposals) are a fact of life for anyone who sells to schools. And, experienced K-12 sales and marketingprofessionals will tell you, chasing RFPs can be a "rat hole" unless you have a policy and set of procedures in place to manage the. Here are five timely tips, and more, to help you navigate sometimes rough RFP waters and save yourself a lot of time and frustration.
Get RFP'd now!

PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations?
Learn a new approach

K-12 Sales: From Pilot to Adoption

It's a huge education marketing and K-12 sales challenge. A school district agrees to experiment with your product, maybe with a small opening order. A few classrooms will be a test lab. How do you ensure that this product pilot leads to a big sale with widespread use that drives customer loyalty, referrals and market share?
Sales insight you can use

The Hidden Challenge Facing Education Industry Managers

K-12 SalesHow will your company grow and prosper in the "new normal" K-12 sales environment? An important strategy is a focus on helping your customers and prospects manage change, perhaps a hidden challenge. Three big changes are impacting your customers' decisions right now: here are four steps you can take today to move along the pathway of success.
Shift happens

 

Five Ways an Advisory Group Can Accelerate Your K-12 Sales

educator advisory groupInvesting to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic.
Tap into this expert tip