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Selling to provides expert advice for generating response and engaging with buyers of products and services used in schools. We address the full range of education marketing strategies for producing a reliable, steady flow of sales opportunities from teachers and school administrators. You'll get practical tips for direct marketing, conference exhibit marketing, and e-marketing (web, email, and social media).

Social Media and Educators: To Like or Not to Like?

social media and educatorsSocial media, with its emphasis on connectivity and the free exchange of information, is an environment ready-made for educators. 78% of teachers report that they use social media for everything from lesson plans to support from their peers. Learn how to put social media to work for your business.

How to Create Emails That Entice Educators to Engage

Email marketing to educatorsIt’s every education marketer’s goal to craft marketing campaigns that generate high response. A big part of doing that is selecting the right channels to reach your audience. For many educators, email is one of their most trusted sources for gathering information about education products and services. Find out how to make email work for your business.


Educator Audience Personas: A Critical Step to Education Marketing Success

Educator audience personasAudience personas are a building block of effective marketing. Creating these profiles of your ideal customer help you get inside their minds and create content that resonates, generates response and creates higher return on your marketing investments. Get to know your target audience

Target a Growing Market for Growing Learners: Opportunities in Early Childhood Education

early childhood marketResearch confirms the importance of early learning in shaping students’ success in elementary school and beyond. A stronger focus on early childhood education at the federal, state and district level opens up new opportunities for your business, so don’t get left behind! Take a look at the early childhood market

5 Ways to Market Stronger to Teachers This School Year

While teachers may not sign the check for major district-wide purchases, they spend an average of $468 of their own money on supplies and resources for their classrooms. They also directly influence buying decisions. No matter what role teachers play in the education purchasing funnel — decision maker or influencer — it’s important to reach out to teachers with timely, targeted messaging that explains who you are, what you have to offer and how you can make lives easier in their schools. Maximize your relationships with teachers!

Is Email an Effective Sales Tool in Education?

email marketing to educatorsYou may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days, sales and marketing go hand-in-hand, and email can benefit both departments. And despite claims that email is dead, it continues to be one of the top channels to engage with educators. Get the facts!

How to Effectively Engage with Educators Through Email

email marketing to educatorsEmail continues to be one of the most effective ways to engage with eduators but what exactly will get educators to respond to your messages? The results of a February 2017 survey by Agile Education Marketing provide valuable insight into what prompts educators to open and act on emails about education products and services. Get the scoop!

Content Marketing: Why It Matters for Your K-12 Sales

K-12 Special Education

Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit. It may be time to take another look at the many ways Content Marketing can attract an educator audience and drive K-12 sales. New insight may convince you to try or to recharge your approach to this very important component for success.
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Educators Rate ISTE Exhibits: What's Your Score?

Mystery Shopper Education Conference ExhibitsWhat did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at a recent ISTE conference. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows.
Here's solid advice for better trade show exhibits

PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations?
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