Get More Leads
Selling to Schools.com provides expert advice for generating response and engaging with buyers of products and services used in schools. We address the full range of education marketing strategies for generating sales leads from teachers and school administrators, including direct marketing, conference exhibit marketing, and e-marketing (web,email,social media).
While there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is much more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
Is your education marketing message getting drowned out? Be sure to listen to a ten-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
Make no mistake, educators are using social media -- but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute interview with founder and CEO of edWeb.net.
You’ve been reading a number of educator blogs and you’re thinking: "Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great “free” vehicle for spreading information and getting input from our educator audience!"
How would you like to pick up the phone or dash off an e-mail and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
How do you go about building brand quickly? How do you create a strong reputation in the K-12 education market with its long purchasing cycles and multiple buyer influences? Custom publishing is a powerful way to do this --and generate leads-- that few education-market companies utilize. 
Educators rely on peer recommendation more than any other source when they are investigating new products to use in their school offices and classrooms. Given the importance of your customers as a channel, what will you do this year to fully develop this source of leads?Copyright 2010 Selling To Schools www.sellingtoschools.com
