How to Make Strategic Partnerships Work

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Strategic Partnerships - Dos and Don'ts: Read
The three-page article by Glen McCandless picks up where the free introductory piece left off. Strategic partnerships will be more important than ever in the tough market ahead. Discover the seven most critical success factors, from the industry’s leading expert. It covers the basic tips so you don’t find yourself in ugly situations that are hard to unravel. Read it and get sound advice to get the leverage you expect.

Strategic Partnerships Tips and Ideas: Listen
Listen to the leader of educational publishing industry partnering workshops give a five-minute overview of basic partnering concepts, along with tips for better results and cautions on what to avoid. Podcast by Glen McCandless.

Partnership Planning Tools for Success

Strategic Partnering Checklist
Use this one-page checklist as a starting point to develop your own set of partnership criteria. The checklist will help you understand the key deliverables of your strategic partnerships, prioritize what leverage you seek, as well as clarify what you can bring to the table: your "value proposition."

Benchmark Your Business: A Scoring Rubric
What business skills and assets do you really bring to the table for partnerships you want to create or improve? It is helpful to do some corporate "soul searching" before you enter into partnership discussions, so you can position your relative strengths and you can craft questions for a potential partner. Use this one-page tool to help you recognize areas where you might benefit from complementary skill sets. Note, rating your company "excellent" in every key business indicator is a yellow flag for your success in partnerships.

Win-Win Negotiation Worksheet
From mindtools.com, this single-page worksheet is a useful tool in planning for partnership negotiations. It includes eight key aspects you need to consider as you prepare to work out the terms of agreements with potential partners.


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