Schools and the Internet

What's Driving Tough Buying Decisions in U.S. Schools Today?

This report by the education market research experts at Grunwald Associates identifies technology buyers’ detailed needs, plans, and attitudes, including usable strategic recommendations based on the findings in each chapter.

You’ll be able to target your school sales and education marketing efforts with unique district profiles based on key technographic and demographic variables. The survey used to build this report was conducted with the National School Board Association, with underwriting from the Corporation for Public Broadcasting, AT&T and PLATO Learning, and included a survey of technology decision makers in 811 school districts, including 90 of the top 100 largest districts.

Key Strategic Questions Addressed:

• How are schools actually using the Internet today?
• What do schools most need from the Internet that they aren’t getting?
• What kinds of on-line professional development are schools clamoring for, and where do they turn for help?
• How are schools managing, maintaining, and supporting their ever-growing technology infrastructures?
• What’s the impact, if any, of the school-home connection, and how have parents influenced school technology purchases?
• Are schools ready for wireless, handhelds, and other new technologies? What’s their vision for their own technology’s future?
• Who really has the final word on school Internet content and technology purchases? Is the decision-making process changing?

Table of Contents (PDF)

Downloadable PDF upon purchase.