Stage the Big Payoff

School market experts offer insight and advice on a wide range of important high-level topics that you need to consider as you create new products and develop your go-to-market plans. This advice will guide decisions that will have enormous impact on your company's future. Included is expert guidance about strategic planning, market trends, channel strategy, partnerships, and niche market opportunities.

School Budget Outlook and Buying Behavior: 2010 and Beyond

state budget reportWe are facing the worst state budgets since the great depression. What will schools buy and what education marketing programs will motivate administrators to spend money in a resource-constrained world? Join Glen McCandless of SellingToSchools.com for a ten-minute interview with guest Dr. Richard Sims, Chief Economist, National Education Association.
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How to Make Strategic Partnerships Work: Seven Education-Market Success Factors

partnersAt a recent education-industry conference, 70% of the attendees, mostly senior level executives, said they were there to find strategic partners. What’s going on? Why are so many companies that sell products and services to K-12 schools seeking partnerships now? This trend should make one thing obvious to every professional in the school market: we all need to continually develop our partnering skills.
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You Can Profit from Rapid Change in the K-12 Education Market

You can profit from rapid change in education marketWhat K-12 market trends are driving customer demand? The next couple of years may be among the most dynamic we've ever seen. You can take advantage of rapid change: Join the conversation with Adam Newman of Berkery Noyes and STS Radio talk show host and STS founder, Glen McCandless.
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The ELL Market – Is it an Opportunity to Boost Your School Sales?

Are you looking for new sales opportunities in the K-12 school market? Maybe you should consider the English Language Learner (ELL) market -- the fastest-growing segment of public school students in the United States. Is this opportunity ripe for you?