How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
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Investing to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic.
You make lots of promises about the ways your product will improve teaching and learning. Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or is it one of your best education marketing opportunities?
Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? 
How best to drive sales given today’s tight economy and pressure to deliver revenue. It’s a timely topic and sometimes an argument whether to invest in sales or education marketing programs. Your decision should be based on evidence and the big differences in sales results you can expect over the long haul. If you insist on results, then you need to study this piece carefully.
The ultimate strategy for marketing to schools is to use your customers as a channel. This strategy has been used successfully for many companies that sell to schools. Now, here's is a flavor that you may not have heard of before. It's a spin on using student reps that has the potential to create excitement and elevate your brand to the top of the heap.
Industry awards and recognition are an oft-overlooked and underrated strategy for marketing to schools. Most companies in the education marketplace believe their products are world-class, but few make the effort to get endorsements that earn valuable PR and competitive differentiation. You may want to take a closer look.
What K-12 market trends are driving customer demand? The next couple of years may be among the most dynamic we've ever seen. You can take advantage of rapid change. Join the conversation with Adam Newman of Berkery Noyes and STS Radio talk show host and STS founder, Glen McCandless.
You’ve been reading a number of educator blogs and you’re thinking: “Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great 'free' vehicle for spreading information and getting input from our educator audience!”
Are you looking for new sales opportunities in the K-12 school market? Maybe you should consider the English Language Learner (ELL) market--the fastest-growing segment of public school students in the United States. 
