Channel Management

A New View of Win-Loss for Education Marketing

Win-Loss Education MarketingWin-loss analysis typically focuses on why you get a purchase order or you don't, and happens at the end of the sales process. But now, with a range of analytic tools and the power of CRM, we have the opportunity to take a much closer look across the entire range of conversions from inception to close.
Take five for practical sales-boosting tips

K-12 Sales Strategy: The Ten Deadly Sins You Must Avoid

sales persons teaserBuilding sales channels for the K-12 school market, whether your own sales reps or with channel partners, has always been a challenge. Now, with a budget crunch and pressure on sales, there is urgency to fix the distribution problem, and to improve channel efficiency and effectiveness. But how do you avoid costly mistakes?
Discover sales channel insights

How to Make Strategic Partnerships Work: Seven Education-Market Success Factors

partnersAt a recent education-industry conference, 70 percent of the attendees, mostly senior level executives, said they were there to find strategic partners. What’s going on? Why are so many companies that sell products and services to K-12 schools seeking partnerships now? This trend should make one thing obvious to every professional in the school market: we all need to continue to develop our partnering skills.
Gain insight and tools