Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? Good questions. Sound answers.
Is your education marketing message getting drowned out? Be sure to listen to a 10-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to? Listen to STS Radio Show
Copyright 2012 Selling To Schools www.sellingtoschools.com
Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? 
Is your education marketing message getting drowned out? Be sure to listen to a 10-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
