Educator Trade Shows/Conferences

More Than a Handshake: How to Really Connect with Educators at Conferences

conference marketingIt's conference season again in the K-12 education market. Before you and your sales team hit the road, check out these best practices to ensure authentic interactions on the show floor and a healthy list of leads to take home. Hone your conference marketing skills!

Meet Educators in Person

Many conferences cater to K-12 educators who are interested in educational-technology products and services. An exhibition is a key component of these conferences,and a priority in most K-12 marketing plans. Exhibitors may purchase sponsorships and arrange for opportunities to meet educators and to display their logos, marketing messages, products, and services.