Many conferences cater to K-12 educators who are interested in educational technology products and services. An exhibition is a key component of these conferences, and a priority in most K-12 marketing plans. Exhibitors may purchase sponsorships and arrange for opportunities to meet educators and to display their logos, marketing messages, products, and services.
The ultimate strategy for marketing to schools is to use your customers as a channel. This strategy has been used successfully for many companies that sell to schools. Now, here's is a flavor that you may not have heard of before. It's a spin on using student reps that has the potential to create excitement and elevate your brand to the top of the heap.
The phone is integral to our lives but not always fully integrated into the education sales process. As education marketing managers seek ways to fill their sales pipeline with more qualified prospects or to reduce the cost of sales, they wonder if it is time to try telemarketing or telesales. 
Marketing to schools, especially for products with a long sales cycle, is a real challenge. Education sales managers need to speed up the process and, in some situations, the telephone is just the right tool. Is it right for you? Here’s valuable free advice from a veteran of K-12 telesales and telemarketing.
How are school marketers using email and web marketing to improve their campaigns? We interviewed Kelly Stewart, Director of Marketing at MMS Education, who develops and implements integrated strategies that help her clients achieve their marketing and sales goals in the education marketplace.
Is your education marketing message getting drowned out? Be sure to listen to a 10-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
Make no mistake, educators are using social media--but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute interview with founder and CEO of edWeb.net.
You’ve been reading a number of educator blogs and you’re thinking: “Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great 'free' vehicle for spreading information and getting input from our educator audience!”
How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
How do you go about building brand quickly? How do you create a strong reputation in the K-12 education market with its long purchasing cycles and multiple buyer influences? Custom publishing is a powerful way to do this--and generate leads--that few education-market companies utilize. 
