Market Data and Trends

Engage Your K-12 Industry Colleagues

Throughout the year, you have opportunities to attend meetings and events (in person and online) for education industry professionals. Some events are tailored for senior executives who lead education-market companies: to network with their peers,  interact with K-12 industry analysts, meet consultants,  hear about market trends, and share important technology developments. Here's a description of popular conferences designed for and attended by movers and shakers.

Education Industry Investment Forum brings together executives representing venture capital firms, industry analysts, managers of educational technology companies, and the media, and is produced by the Institute for International Research (IIR). It is an opportunity to review and discuss industry trends and learn about market opportunities from the financial perspective. The three-day event provides networking for company executives who seek investment capital.

EdNet is an annual meeting of educational technology industry executives produced by Market Data Retrieval. It provides networking opportunities, information about market trends, updates on funding sources, and a look at new technologies. Participants take a close look at the challenges and business opportunities in the dynamic and evolving ed-tech market; forge new one-on-one relationships with other top decision makers; and gain the insights of leaders in business, education, and government.

SIIA Industry Forums is the Education Division of the Software and Information Industry Association, which organizes conferences and meetings throughout the year for senior executives and sales and marketing professionals who publish educational software and digital services for K-12 schools. Participants have networking opportunities with senior K-12 industry executives along with keynote and breakout sessions highlighting important issues affecting ed-tech industry professionals.

Five Trends to Consider for Your School Marketing Plan

Education Marketing PlansChanges in the school market are being catalyzed by a “perfect storm” of ravaged budgets, pressure for reform, and the promise of technology to boost academic productivity. Hear the perspective of the lead writer for the 2010 Horizon K-12 Report from the New Media Consortium. We’re providing expert insight about resources being embraced by educators and trends likely to impact companies that sell to schools.
Take the lead. Listen to this expert insight.

Schools and the Internet: What's Next for Education Marketing?

Education Marketing PlansImagine being able to predict which school districts are most likely to purchase your products. For years, educational technology companies have used government data to help target their education marketing plans. But a study from Grunwald Associates a few years ago reveals district characteristics that make it easier to hit the bull's eye.
Nuggets of valuable insight ready for you now.

School Budget Outlook and Buying Behavior: 2010 and Beyond

state budget reportWe are facing the worst state budgets since the great depression. What will schools buy and what education marketing programs will motivate administrators to spend money in a resource-constrained world? Join Glen McCandless of SellingToSchools.com for a 10-minute interview with guest Dr. Richard Sims, Chief Economist, National Education Association.
Listen to STS radio show

The ELL Market – Is It an Opportunity to Boost Your School Sales?

Are you looking for new sales opportunities in the K-12 school market? Maybe you should consider the English Language Learner (ELL) market--the fastest-growing segment of public school students in the United States. Is this opportunity ripe for you?

Learn About the K-12 School Market

We provide descriptions and links to the major online sources of market statistics about schools, funding, and surveys on the latest buying habits of students, teachers, and administrators in the K-12 market.