Marketing and Sales Planning

Should Pre-K Be Part of Your Education Marketing Plans?

Education Marketing PlansThe Pre-K segment of the school market is expanding four times faster than the K-12 market as a whole. For some of you, early childhood education spells opportunity. How do you decide if investing to pursue the Pre-K niche makes sense for your education marketing plans? A good place to start is by listening to a Pre-K expert's assessment of funding and trends in this space.
Listen to this important interview now

Five Trends to Consider for Your School Marketing Plan

Education Marketing PlansChanges in the school market are being catalyzed by a “perfect storm” of ravaged budgets, pressure for reform, and the promise of technology to boost academic productivity. Hear the perspective of the lead writer for the 2010 Horizon K-12 Report from the New Media Consortium. We’re providing expert insight about resources being embraced by educators and trends likely to impact companies that sell to schools.
Take the lead. Listen to this expert insight.

Schools and the Internet: What's Next for Education Marketing?

Education Marketing PlansImagine being able to predict which school districts are most likely to purchase your products. For years, educational technology companies have used government data to help target their education marketing plans. But a study from Grunwald Associates a few years ago reveals district characteristics that make it easier to hit the bull's eye.
Nuggets of valuable insight ready for you now.

School Budget Outlook and Buying Behavior: 2010 and Beyond

state budget reportWe are facing the worst state budgets since the great depression. What will schools buy and what education marketing programs will motivate administrators to spend money in a resource-constrained world? Join Glen McCandless of SellingToSchools.com for a 10-minute interview with guest Dr. Richard Sims, Chief Economist, National Education Association.
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You Can Profit from Rapid Change in the K-12 Education Market

You can profit from rapid change in education marketWhat K-12 market trends are driving customer demand? The next couple of years may be among the most dynamic we've ever seen. You can take advantage of rapid change. Join the conversation with Adam Newman of Berkery Noyes and STS Radio talk show host and STS founder, Glen McCandless.
Listen to STS radio show

The ELL Market – Is It an Opportunity to Boost Your School Sales?

Are you looking for new sales opportunities in the K-12 school market? Maybe you should consider the English Language Learner (ELL) market--the fastest-growing segment of public school students in the United States. Is this opportunity ripe for you?

What to Say When Your Prospects Say, "Sorry, No Budget."

moneyIt doesn't take much education market research to know that K-12 school budgets have been slashed. School administrators say they do not have the funds they need to buy your product or service. Is this situation slowing your school sales? How do you respond?
Not sure what to say? Try this

An Advisory Council: Make It Part of Your Education Marketing Plan

How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
Learn how