Are you hoping to drive school sales but have a very small marketing budget? Many education marketing managers, especially those entering the K-12 school market, wonder how to get the best bang for the buck. What if you only had a $100 to spend? Does this sound crazy? For some, yes. But for many folks out there, this is about the amount they are willing to gamble to generate awareness and leads for school sales. And, for all of us, evaluating the marketing spend is always a best practice. Here's sage advice on where to place your bet.
Timely advice to stretch your marketing dollars
Investing to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic.
Do you have a sales plan for your K-12 business? Most managers say, "Yes" when asked this important question. But often those plans fall short of what is needed to drive sales and focus activity and investments. According to two K-12 industry experts, a solid education market sales plan has six components, not to be overlooked.
Win-loss analysis typically focuses on why you get a purchase order or you don't, and happens at the end of the sales process. But now, with a range of analytic tools and the power of CRM, we have the opportunity to take a much closer look across the entire range of conversions from inception to close.
Generating a reliable sales forecast is a challenge under any circumstances, but as another year of school budget uncertainty looms, how can you use your CRM system to give you more confidence that you can hit your sales number? Here's expert advice and best practices from an education-market veteran and CRM expert.
How big is the market for your product(s)? What's your piece of the pie in your key market segments? What is the revenue and growth potential? How and where do you get reliable sales data for your strategic planning purposes or for raising capital to expand? These are questions all education marketing and school sales managers struggle with. Now, there's a new way of sizing the market you'll want to know about and connect to.
Online learning --it's big and getting bigger. A new study will give you a detailed look at the state of K-12 online. In order to net it out for you, we interviewed the lead researcher, John Watson, to get his perspective on impacts for school sales and education marketing. This is an important report and interview if you are a publisher of digital content or any instructional technology.
Are you looking for a bright spot in the business landscape of the K-12 school market? Does a segment with ample funding for the coming year and long-term revenue potential sound good? If so, then serving the ELL (English Language Learner) population may be worth a closer look.
Teacher professional development for STEM education may be ripe for business. Suppliers who serve the math and science markets, especially for elementary education, should take note of this crying need, identified by school administrators across the country.
An effective trade show strategy should include your commitment to the members of the sponsoring professional association all year long. Here is practical advice to supercharge your trade show results.
