Pending federal ESEA reauthorization and increased budget pressures are creating a growing need for publishers and developers to substantiate their product claims. Just-released SIIA guidelines provide a road map for education marketers to make their effectiveness studies give buyers the assurance they need and to help remove sales process bottlenecks. Guidelines you can use
You make lots of promises about the ways your product will improve teaching and learning. Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or is it one of your best education marketing opportunities? Here's expert advice
Digital platforms are seen as a strategic opportunity in the educational technology market admidst the shift from print to digital content and the transformation of instructional delivery. Companies that serve the K-12 market are positioning themselves on the platform battlefield. Which coalition will win? Listen to this thought provoking interview with the world's leading authority on digital platforms, Dr. Annabelle Gawer. Important to hear!
Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? Good questions. Sound answers.
Teacher professional development for STEM education may be ripe for business. Suppliers who serve the math and science markets, especially for elementary education, should take note of this crying need, identified by school administrators across the country. Gain the insight you need today
Changes in the school market are being catalyzed by a “perfect storm” of ravaged budgets, pressure for reform, and the promise of technology to boost academic productivity. Hear the perspective of the lead writer for the 2010 Horizon K-12 Report from the New Media Consortium. We’re providing expert insight about resources being embraced by educators and trends likely to impact companies that sell to schools. Take the lead. Listen to this expert insight.
Offering professional development, not just product training, may be the best way to sell to schools, according to publicly funded research from the University of Cincinnati School of Education. What's the implication for your education marketing plan? Here are four key take-aways from the study. Worth your while. Read more
How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan. Learn how
Copyright 2012 Selling To Schools www.sellingtoschools.com
Pending federal ESEA reauthorization and increased budget pressures are creating a growing need for publishers and developers to substantiate their product claims. Just-released 
You make lots of promises about the ways your product will improve teaching and learning. Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or is it one of your best education marketing opportunities?
Digital platforms are seen as a strategic opportunity in the educational technology market admidst the shift from print to digital content and the transformation of instructional delivery. Companies that serve the K-12 market are positioning themselves on the platform battlefield. Which coalition will win? Listen to this thought provoking interview with the world's leading authority on digital platforms, Dr. Annabelle Gawer.
Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? 
Teacher professional development for STEM education may be ripe for business. Suppliers who serve the math and science markets, especially for elementary education, should take note of this crying need, identified by school administrators across the country.
Changes in the school market are being catalyzed by a “perfect storm” of ravaged budgets, pressure for reform, and the promise of technology to boost academic productivity. Hear the perspective of the lead writer for the 2010 Horizon K-12 Report from the New Media Consortium. We’re providing expert insight about resources being embraced by educators and trends likely to impact companies that sell to schools.
Offering professional development, not just product training, may be the best way to sell to schools, according to publicly funded research from the University of Cincinnati School of Education. What's the implication for your education marketing plan? Here are four key take-aways from the study.
How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
