Investing to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic. Tap into this expert tip
How best to drive sales given today’s tight economy and pressure to deliver revenue. It’s a timely topic and sometimes an argument whether to invest in sales or education marketing programs. Your decision should be based on evidence and the big differences in sales results you can expect over the long haul. If you insist on results, then you need to study this piece carefully. You owe it to yourself and your company to study this one
Public relations (PR) often takes the backseat to other types of lead generation education marketing for most companies that sell to K-12 decision makers. Managers wonder if results from PR can be measured and if PR programs can really connect to sales in the school market. To find out, we interviewed a PR expert who makes the connection with purchase orders for ed-tech products. Hear what others are discovering
Industry awards and recognition are an oft-overlooked and underrated strategy for marketing to schools. Most companies in the education marketplace believe their products are world-class, but few make the effort to get endorsements that earn valuable PR and competitive differentiation. You may want to take a closer look. Read what others have discovered
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Investing to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic.
How best to drive sales given today’s tight economy and pressure to deliver revenue. It’s a timely topic and sometimes an argument whether to invest in sales or education marketing programs. Your decision should be based on evidence and the big differences in sales results you can expect over the long haul. If you insist on results, then you need to study this piece carefully.
Public relations (PR) often takes the backseat to other types of lead generation education marketing for most companies that sell to K-12 decision makers. Managers wonder if results from PR can be measured and if PR programs can really connect to sales in the school market. To find out, we interviewed a PR expert who makes the connection with purchase orders for ed-tech products.
Industry awards and recognition are an oft-overlooked and underrated strategy for marketing to schools. Most companies in the education marketplace believe their products are world-class, but few make the effort to get endorsements that earn valuable PR and competitive differentiation. You may want to take a closer look.
