What is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to K-12 schools. Here's sage advice from a leading K-12 sales coach. Stay ahead of the pack
You make lots of promises about the ways your product will improve teaching and learning. Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or is it one of your best education marketing opportunities? Here's expert advice
Does your offer of a full refund result in bigger orders from school administrators? Will a money-back guarantee help you close deals for your high-ticket products and services? It’s a popular topic of discussion with education marketing and K-12 sales managers. Valuable tips from the front lines
Relationship selling is a fundamental skill for anyone who wants to succeed in the K-12 school market. Why? Because educators are people-oriented. Many say they are more relational than other professionals. Building rapport with busy school administrators requires constant honing of your interpersonal skills. Start here with seven rapport-building strategies from a school sales expert. Take a break for some great sales tips
For anyone selling a high-ticket item to schools these days, finding effective ways to handle price objections is a critical success factor. With more budget cuts and competitive pressures on the horizon, honing your skills in this area, especially through a better understanding of the buyer's perspective, should be your top priority! Success strategies from a top sales coach
Copyright 2012 Selling To Schools www.sellingtoschools.com
What is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to K-12 schools. Here's sage advice from a leading K-12 sales coach. 
You make lots of promises about the ways your product will improve teaching and learning. Can you provide proof? School administrators want and need efficacy data to know if your claims are true. But is investing in effectiveness research a cost of doing business, or is it one of your best education marketing opportunities?
Does your offer of a full refund result in bigger orders from school administrators? Will a money-back guarantee help you close deals for your high-ticket products and services? It’s a popular topic of discussion with education marketing and K-12 sales managers. 
Relationship selling is a fundamental skill for anyone who wants to succeed in the K-12 school market. Why? Because educators are people-oriented. Many say they are more relational than other professionals. Building rapport with busy school administrators requires constant honing of your interpersonal skills. Start here with seven rapport-building strategies from a school sales expert.
For anyone selling a high-ticket item to schools these days, finding effective ways to handle price objections is a critical success factor. With more budget cuts and competitive pressures on the horizon, honing your skills in this area, especially through a better understanding of the buyer's perspective, should be your top priority! 
