Social Media Marketing

Why Time-Tested Education Marketing Still Fits

Education MarketingYou've worked hard to create great products and your web site. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media.
Check out the fit for you

Education Marketing Tip: How to Promote Your Products with Internet Radio

education marketing with internet radioFree Internet radio opens up a new channel for education marketing, an ideal complement for your marketing mix. For busy school administrators who are on the go, listening to podcasts while they travel or get ready for work is incredibly convenient and relevant. Find out how you can tap into this new school marketing channel.
Listen and learn.

Education Marketing Alert: News About Educators and Social Media

Education Marketing with Social MediaMake no mistake, educators are using social media--but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute interview with founder and CEO of edWeb.net.
Listen to STS Radio Show

Marketing to Educators with Blogs: Why or Why Not?

blog teaserYou’ve been reading a number of educator blogs and you’re thinking: “Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great 'free' vehicle for spreading information and getting input from our educator audience!”
Discover the surprising truth

Education Marketing Tip: Five Ways to Mine Gold from Customer Testimonials

fiveEducators rely on peer recommendations more than any other source when they are investigating new products to use in their school offices and classrooms. Given the importance of your customers as a channel, what will you do this year to develop this source of leads?
Here's what others have discovered