State/Local Funding

PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations?
Learn a new approach

What to Say When Your Prospects Say, "Sorry, No Budget."

moneyIt doesn't take much education market research to know that K-12 school budgets have been slashed. School administrators say they do not have the funds they need to buy your product or service. Is this situation slowing your school sales? How do you respond?
Not sure what to say? Try this

Find Sources of Data for the K-12 School Market

We provide descriptions and links to the major online sources of market statistics about schools, funding, and surveys on the latest buying habits of students, teachers, and administrators in the K-12 market.