Strategic Partnerships

Engage Your K-12 Industry Colleagues

Throughout the year, you have opportunities to attend meetings and events (in person and online) for education industry professionals. Some events are tailored for senior executives who lead education-market companies, enabling them to network with their peers, interact with K-12 industry analysts, meet consultants, hear about market trends, and share important technology developments. Here's a description of popular conferences designed for and attended by movers and shakers.

Education Industry Investment Forum, produced by the Institute for International Research (IIR), brings together executives representing venture capital firms, industry analysts, managers of educational technology companies, and the media. It is an opportunity to review and discuss industry trends and learn about market opportunities from the financial perspective. The three-day event provides networking for company executives who seek investment capital.

EdNet is an annual meeting of educational technology industry executives produced by Market Data Retrieval. It provides networking opportunities, information about market trends, updates on funding sources, and a look at new technologies. Participants take a close look at the challenges and business opportunities in the dynamic and evolving ed-tech market; forge new one-on-one relationships with other top decision-makers; and gain the insights of leaders in business, education, and government.

SIIA Industry Forums are produced by the Education Division of the Software and Information Industry Association for senior executives and sales and marketing professionals who publish educational software and digital services for K-12 schools. The two key events are the Ed Tech Industry Summit, each May in San Francisco, and the Ed Tech Business Forum, each November in New York City. Participants have networking opportunities with senior K-12 industry executives along with keynote and breakout sessions highlighting important issues affecting ed-tech industry professionals.

An Exclusive Agreement: Will It Drive Your Education Sales Goal?

K-12 Sales ChannelsThe decision to do an exclusive distribution deal is one of the toughest choices that education-market managers must make. How do you evaluate the pros and cons of a K-12 sales agreement that puts all your eggs in one basket? What benefits might you get, and what should you be prepared to give up?
The pros and cons of exclusivity

Selling to Schools with Independent Reps and Resellers

K-12 Sales ChannelsWhat's the best way to sell to schools? It's the focus of this web site and it is the topic of most interest for everyone who wants to succeed in the education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have we learned about this sales approach? What do you need to know to be successful working with third party channels?
Think independently!

PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations?
Learn a new approach

Five Ways an Advisory Group Can Accelerate Your K-12 Sales

educator advisory groupInvesting to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups typically do, and how does their work translate into revenue? An education marketing veteran offers perspective on this important topic.
Tap into this expert tip


Positioning Your Company for Ed-Tech Platform Leadership

Platform MarketingHave you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader?
Good questions. Sound answers.

A Close Look at How Education-Market Companies Can Build Profitable Relationships with Independent Contractors

outsource education marketingIndependent contractors are a valuable source of leverage to help education-market companies take advantage of strategic opportunities. But, like any partnership, these relationships need care and feeding for outsourcing to deliver as expected.
Zoom in on valuable management know-how you can count on