Strategic Partnerships

Engage Your K-12 Industry Colleagues

Throughout the year, you have opportunities to attend meetings and events (in person and online) for education industry professionals. Some events are tailored for senior executives who lead education-market companies: to network with their peers,  interact with K-12 industry analysts, meet consultants,  hear about market trends, and share important technology developments. Here's a description of popular conferences designed for and attended by movers and shakers.

Education Industry Investment Forum brings together executives representing venture capital firms, industry analysts, managers of educational technology companies, and the media, and is produced by the Institute for International Research (IIR). It is an opportunity to review and discuss industry trends and learn about market opportunities from the financial perspective. The three-day event provides networking for company executives who seek investment capital.

EdNet is an annual meeting of educational technology industry executives produced by Market Data Retrieval. It provides networking opportunities, information about market trends, updates on funding sources, and a look at new technologies. Participants take a close look at the challenges and business opportunities in the dynamic and evolving ed-tech market; forge new one-on-one relationships with other top decision makers; and gain the insights of leaders in business, education, and government.

SIIA Industry Forums is the Education Division of the Software and Information Industry Association, which organizes conferences and meetings throughout the year for senior executives and sales and marketing professionals who publish educational software and digital services for K-12 schools. Participants have networking opportunities with senior K-12 industry executives along with keynote and breakout sessions highlighting important issues affecting ed-tech industry professionals.

A Close Look at How Education-Market Companies Can Build Profitable Relationships with Independent Contractors

outsource education marketingIndependent contractors are a valuable source of leverage to help education-market companies take advantage of strategic opportunities. But, like any partnership, these relationships need care and feeding for outsourcing to deliver as expected.
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PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Do you think PTOs and PTAs could help sell your product or service to schools? Yes, these organizations can be a great resource in your plan for marketing to schools, but they can also be maddeningly enigmatic. What works and what doesn't when connecting with parent organizations?
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How to Make Strategic Partnerships Work: Seven Education-Market Success Factors

partnersAt a recent education-industry conference, 70 percent of the attendees, mostly senior level executives, said they were there to find strategic partners. What’s going on? Why are so many companies that sell products and services to K-12 schools seeking partnerships now? This trend should make one thing obvious to every professional in the school market: we all need to continue to develop our partnering skills.
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