One of the best ways to get more and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with the exhibit staff. With respect to everyone's time and attention, what topics are most important to cover, and how can you facilitate the meeting so everyone leaves pumped up and ready for success? Take ten for expert tips
You've worked hard to create great products and your web site. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media. Check out the fit for you
What did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at ISTE 2011. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows. Here's solid advice for better trade show exhibits
Conference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go. Read and listen to expert exhibit-marketing tips
Do you know what educators experience when they visit your conference exhibits? Here are answers to that critical question. This important education marketing insight is based on how educators rated exhibits at one of the ed-tech industry's most important events, TCEA 2011. Get practical tips for better exhibit selling
An effective trade show strategy should include your commitment to the members of the sponsoring professional association all year long. Here is practical advice to supercharge your trade show results. Put these ideas into action now
While there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind. Timely tips you can use right away!
Many conferences cater to K-12 educators who are interested in educational technology products and services. An exhibition is a key component of these conferences, and a priority in most K-12 marketing plans. Exhibitors may purchase sponsorships and arrange for opportunities to meet educators and to display their logos, marketing messages, products, and services.
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One of the best ways to get more and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with the exhibit staff. With respect to everyone's time and attention, what topics are most important to cover, and how can you facilitate the meeting so everyone leaves pumped up and ready for success?
You've worked hard to create great products and your web site. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media.
What did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at ISTE 2011. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows.
Conference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go. 
Do you know what educators experience when they visit your conference exhibits? Here are answers to that critical question. This important education marketing insight is based on how educators rated exhibits at one of the ed-tech industry's most important events, TCEA 2011.
An effective trade show strategy should include your commitment to the members of the sponsoring professional association all year long. Here is practical advice to supercharge your trade show results.
While there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
Many conferences cater to K-12 educators who are interested in educational technology products and services. An exhibition is a key component of these conferences, and a priority in most K-12 marketing plans. Exhibitors may purchase sponsorships and arrange for opportunities to meet educators and to display their logos, marketing messages, products, and services.
