Trade Show/Exhibit Marketing

Boost Your Education Conference Exhibit Success With a Pre-Conference Briefing

exhibit marketingOne of the best ways to get more and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with the exhibit staff. With respect to everyone's time and attention, what topics are most important to cover, and how can you facilitate the meeting so everyone leaves pumped up and ready for success?
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Why Time-Tested Education Marketing Still Fits

Education MarketingYou've worked hard to create great products and your web site. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media.
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Educators Rate ISTE 2011 Exhibits: What's Your Score?

Mystery Shopper Education Conference ExhibitsWhat did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at ISTE 2011. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows.
Here's solid advice for better trade show exhibits

How to Staff Your Education Conference Exhibits for Success

educator conferencesConference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go.
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Attention Conference Exhibitors: New Insights from Secret Shoppers at TCEA 2011

mystery shopperDo you know what educators experience when they visit your conference exhibits? Here are answers to that critical question. This important education marketing insight is based on how educators rated exhibits at one of the ed-tech industry's most important events, TCEA 2011.
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School Marketing Tip: How to Get More from Your Trade Show Investments

school marketing trade showsAn effective trade show strategy should include your commitment to the members of the sponsoring professional association all year long. Here is practical advice to supercharge your trade show results.
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How to Really Sell at Educator Conferences

Selling To Schools at Trade ShowsWhile there is no silver bullet that will improve results from your exhibits at K-12 educator conferences, there is more you can do besides setting up a booth and standing there waiting for something to happen. It all starts with knowing what you want to achieve and having specific sales goals in mind.
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Meet Educators in Person

Many conferences cater to K-12 educators who are interested in educational technology products and services. An exhibition is a key component of these conferences, and a priority in most K-12 marketing plans. Exhibitors may purchase sponsorships and arrange for opportunities to meet educators and to display their logos, marketing messages, products, and services.