Get More Leads
Selling to Schools.com provides expert advice for generating response and engaging with buyers of products and services used in schools. We address the full range of education marketing strategies for producing a reliable, steady flow of sales opportunities from teachers and school administrators. You'll get practical tips for direct marketing, conference exhibit marketing, and e-marketing (web, email, and social media).
One of the best ways to get more and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with the exhibit staff. With respect to everyone's time and attention, what topics are most important to cover, and how can you facilitate the meeting so everyone leaves pumped up and ready for success?
You've worked hard to create great products and your web site. Now, how do you engage educators to use both and recommend your company to their peers? Surprisingly, many of the old education marketing techniques still work and are the ideal complement to email and social media.
What did educators experience when they visited exhibits at one of the education industry's most important events? Here are the results of our Mystery Shopper program at ISTE 2011. Our judges offer important education marketing insight along with our expert analysis and advice to help ensure your future success at trade shows.
Conference exhibits have traditionally been a "sacred cow" for anyone who is serious about marketing to schools. It's the last item that gets cut from the marketing budget. But now, every penny of your marketing budget is being examined, and trade shows are under the microscope again. One proven way to improve your sales results from educator conferences is to optimize your exhibit staff. Sage advice: Don't assume the staffing plan you had for previous conferences is the right way to go. 
Do you know what educators experience when they visit your conference exhibits? Here are answers to that critical question. This important education marketing insight is based on how educators rated exhibits at one of the ed-tech industry's most important events, TCEA 2011.
Are you hoping to drive school sales but have a very small marketing budget? Many education marketing managers, especially those entering the K-12 school market, wonder how to get the best bang for the buck. What if you only had a $100 to spend? Does this sound crazy? For some, yes. But for many folks out there, this is about the amount they are willing to gamble to generate awareness and leads for school sales. And, for all of us, evaluating the marketing spend is always a best practice. Here's sage advice on where to place your bet.
Free Internet radio opens up a new channel for education marketing, an ideal complement for your marketing mix. For busy school administrators who are on the go, listening to podcasts while they travel or get ready for work is incredibly convenient and relevant. Find out how you can tap into this new school marketing channel.
Public relations (PR) often takes the backseat to other types of lead generation education marketing for most companies that sell to K-12 decision makers. Managers wonder if results from PR can be measured and if PR programs can really connect to sales in the school market. To find out, we interviewed a PR expert who makes the connection with purchase orders for ed-tech products.
An effective trade show strategy should include your commitment to the members of the sponsoring professional association all year long. Here is practical advice to supercharge your trade show results.
The ultimate strategy for marketing to schools is to use your customers as a channel. This strategy has been used successfully for many companies that sell to schools. Now, here's is a flavor that you may not have heard of before. It's a spin on using student reps that has the potential to create excitement and elevate your brand to the top of the heap.Copyright 2012 Selling To Schools www.sellingtoschools.com
