Stage the Big Payoff
School market experts offer insight and advice on a wide range of important high-level topics that you need to consider as you expand your organization, create new products and develop your go-to-market plans. This advice will guide decisions that will have enormous impact on your company's future. Included is expert guidance about human resources, strategic planning, market trends, channel strategy, partnerships, and niche market opportunities.
Teacher professional development for STEM education may be ripe for business. Suppliers who serve the math and science markets, especially for elementary education, should take note of this crying need, identified by school administrators across the country.
The ISTE conference, formerly NECC, is always a bellwhether event, an indication of trends and the health of our industry. The 2010 conference was no exception. What was the take from exhibitors and other participants who attended?
How is the recession affecting the hiring process? Employers and job candidates are both being impacted. Here is an interview with a recruiter who specializes in the education market with particular focus on sales and sales management. His advice is valuable in light of recent trends and the importance of finding the best fit for any sales position.
The Pre-K segment of the school market is expanding four times faster than the K-12 market as a whole. For some of you, early childhood education spells opportunity. How do you decide if investing to pursue the Pre-K niche makes sense for your education marketing plans? A good place to start is by listening to a Pre-K expert's assessment of funding and trends in this space.
Changes in the school market are being catalyzed by a “perfect storm” of ravaged budgets, pressure for reform, and the promise of technology to boost academic productivity. Hear the perspective of the lead writer for the 2010 Horizon K-12 Report from the New Media Consortium. We’re providing expert insight about resources being embraced by educators and trends likely to impact companies that sell to schools.
Independent contractors are a valuable source of leverage to help education-market companies take advantage of strategic opportunities. But, like any partnership, these relationships need care and feeding for outsourcing to deliver as expected.
How best to drive sales given today’s tight economy and pressure to deliver revenue. It’s a timely topic and sometimes an argument whether to invest in sales or education marketing programs. Your decision should be based on evidence and the big differences in sales results you can expect over the long haul. If you insist on results, then you need to study this piece carefully.
We are facing the worst state budgets since the great depression. What will schools buy and what education marketing programs will motivate administrators to spend money in a resource-constrained world? Join Glen McCandless of SellingToSchools.com for a 10-minute interview with guest Dr. Richard Sims, Chief Economist, National Education Association. 
At a recent education-industry conference, 70 percent of the attendees, mostly senior level executives, said they were there to find strategic partners. What’s going on? Why are so many companies that sell products and services to K-12 schools seeking partnerships now? This trend should make one thing obvious to every professional in the school market: we all need to continue to develop our partnering skills.
What K-12 market trends are driving customer demand? The next couple of years may be among the most dynamic we've ever seen. You can take advantage of rapid change. Join the conversation with Adam Newman of Berkery Noyes and STS Radio talk show host and STS founder, Glen McCandless.Copyright 2010 Selling To Schools www.sellingtoschools.com
