Stage the Big Payoff
School market experts offer insight and advice on a wide range of important high-level topics that you need to consider as you expand your organization, create new products and develop your go-to-market plans. This advice will guide decisions that will have enormous impact on your company's future. Included is expert guidance about human resources, strategic planning, market trends, channel strategy, partnerships, and niche market opportunities.
Looking to connect with homeschoolers who may be interested in your products? In part three of our homeschool series, we explore opportunities for you at curriculum fairs and conventions where crowds of homeschool parents visit exhibits and evaluate curricular materials.
Do you want to bring your product or service to the attention of the homeschool market? In part two of our homeschool series, we take a look at an integral part of many homeschooling families: the support group. You’re going to need to know the functions and approaches to work with these groups in order to be successful.
w sales opportunities? How about the homeschool market? It's a rapidly growing channel. But is your product or service right for homeschoolers? You need to first learn about homeschoolers to answer this question. And that's the gist of this first of three articles designed to arm you with expert homeschool insights.
School teachers and librarians are snatching up eBooks and eReaders in increasing numbers. They use them for a range of purposes in classrooms and for their own professional development. What do the numbers say about this dramatic shift from traditional books to digital books? 
How big is the market for your product(s)? What's your piece of the pie in your key market segments? What is the revenue and growth potential? How and where do you get reliable sales data for your strategic planning purposes or for raising capital to expand? These are questions all education marketing and school sales managers struggle with. Now, there's a new way of sizing the market you'll want to know about and connect to.
Digital platforms are seen as a strategic opportunity in the educational technology market admidst the shift from print to digital content and the transformation of instructional delivery. Companies that serve the K-12 market are positioning themselves on the platform battlefield. Which coalition will win? Listen to this thought provoking interview with the world's leading authority on digital platforms, Dr. Annabelle Gawer.
Have you noticed that the word "platform" is being used a lot lately to describe products and services offered by educational technology companies? Does this signal an important stage in our industry's growth, or is it a passing fad? What really is a platform, and if you are selling a platform, how do you become the market leader? 
Online learning --it's big and getting bigger. A new study will give you a detailed look at the state of K-12 online. In order to net it out for you, we interviewed the lead researcher, John Watson, to get his perspective on impacts for school sales and education marketing. This is an important report and interview if you are a publisher of digital content or any instructional technology.
Building sales channels for the K-12 school market, whether your own sales reps or with channel partners, has always been a challenge. Now, with a budget crunch and pressure on sales, there is urgency to fix the distribution problem, and to improve channel efficiency and effectiveness. But how do you avoid costly mistakes? 
Are you looking for a bright spot in the business landscape of the K-12 school market? Does a segment with ample funding for the coming year and long-term revenue potential sound good? If so, then serving the ELL (English Language Learner) population may be worth a closer look.Copyright 2012 Selling To Schools www.sellingtoschools.com
